Citadel builds a complete system that finds homeowners looking for your trade, captures their enquiry, and books them in — all automatically, without you having to chase anyone.
More Enquiries. Better Jobs. Predictable Growth.
Every business is different, but here's what a well-built system typically delivers for trades businesses in the first few months.
Results vary depending on trade, location, and ad spend. These figures are based on industry benchmarks and typical system performance — not a guarantee.
We build and manage everything — so you don't have to think about any of it. From the first ad a homeowner sees to the booking that lands in your calendar, the whole process runs automatically.
Where your ads run
Reaching homeowners where they already spend their time
We run targeted campaigns on Facebook and Instagram aimed at homeowners in your area who are actively looking — not a broad audience, not cold traffic.
Every ad is written and designed from scratch for your trade and your area. No recycled templates. No generic messaging.
Forms, calls, booking pages — whatever works for your business. Every response is logged automatically. Nothing gets missed.
Every lead tracked in one place. You can see where enquiries came from, who's waiting on a follow-up, and what's in your pipeline — at a glance.
Most jobs are lost because nobody followed up in time. Our system handles that for you — chasing responses and keeping leads warm without you having to think about it.
Clear, simple reports so you always know where your enquiries are coming from and what return you're getting. No spreadsheets, no guesswork.
When the system is working, it pays for itself. Most of our clients stop thinking of this as a spend altogether — because a full pipeline means you can stay booked, pick the right jobs, grow your team, and actually plan ahead.
Citadel was built to help trades businesses grow without relying on referrals or expensive lead platforms. We saw too many good businesses stuck in the same cycle — busy one month, quiet the next — and knew there was a better way.
We focus on one thing: building a consistent pipeline of homeowners who are looking for your services and ready to get quotes. Nothing complicated, nothing vague — just more of the right work coming through the door.
We're based in Scotland and we deliberately work with a small number of businesses in each area. That means your leads stay exclusive to you — we won't take on a competitor down the road.
Get in touch: info@citadelagency.co
Citadel works best for businesses that:
If you're just starting out or not yet established in your area, we're probably not the right fit yet — and we'll tell you that on the call.
If any of these sound familiar, you're not alone.
"One month you're turning work away. The next the phone's silent. You've got no control over when the next job comes in — and that uncertainty never goes away."
"Someone fills out a form, you mean to call back, but you're on site. By the time you do — they've gone with someone else. Most jobs aren't lost to competitors. They're lost to silence."
"Checkatrade. Rated People. Google Ads run by an agency down south. Money going out every month with no clear picture of what's actually working."
"When it's busy, it's great — but you know it's not because of anything consistent. There's no system behind it. One slow month and you're back to square one."
Book a free 30-minute call. We'll show you how many homeowners in your area are searching for your trade, what it would cost to reach them, and the system we'd build to bring them in consistently.
No commitment. No pressure. Just an honest conversation.
You'll speak to a real person — not a bot, not a ticket system.
Or email us directly: info@citadelagency.co
Every home improvement business is different — so we don't use fixed packages that force you into something that doesn't fit. Instead, we put together a system based on your trade, your local market, how enquiries are coming in right now, and how quickly you want to grow.
That means the investment varies depending on the work involved and the ad budget required. Most of our clients invest between £500 – £2,500 per month depending on their goals and ad spend.
On the strategy call we will
"No pressure and no obligation. The call is just a conversation — we'll tell you honestly whether we think we can help."
— The Citadel Team